![]() The reason is that they give you the ability to demonstrate data trends visually. It’s embarrassing to admit this now, but I had no idea how to do that - or that you even could combine totally different metrics like that. ![]() (Disclosure: I am not affiliated with MarketMotive in any way.) When I took MarketMotive’s analytics certification course, in my dissertation, Google Analytics evangelist Avinash Kaushik asked me why I didn’t show visits and bounce rate together in the same chart. The first skill we’re going to focus on to that end is how to create a combination chart. (Editor’s note: This popular series continues on Marketing Land with Creating Sexy Charts In Excel!) Why Use Combination Charts? It’s going to be a long series - but by the time we’re finished, you’ll be able to create dashboards that excel in both form and function. ![]() ![]() ![]() I’m starting a series on dashboards because I think creating sexy dashboards is a critical skill every marketer needs to know. ![]()
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